Social Web Marketing for Credit Unions
Terms like "Web 2.0" and "Social Media" are pervasive around the credit union industry and everyone is jumping on-board. Is everyone right? Is this the new channel to address the masses? Is it all a bunch of hype? We will address each of these new technologies and how they work with your existing brand strategy and marketing plan. We will talk in plain speak - no"Geek to English" dictionary required. This session will instruct CU marketers to:
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Become familiar with available social outlets and the lexicon of social media as it relates to credit unions.
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Learn the Do's and Don'ts of social media: Entering the social web without "Stepping in it.”
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Recognize the legal pitfalls in "Social Media": Reduce your exposure when using social media.
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How to introduce and capitalize on emerging technologies. Is this just the beginning? We will talk about text marketing, text and mobile banking, GPS marketing and more.
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Case Studies: Discover who is using what and how effective it is for them. Includes both bank and credit union marketing examples for comparison.
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