Developing Word of Mouth Campaigns to Generate Loyalty & Member Growth
With membership growth slowing, attracting new members is on the forefront of every credit union marketer's mind. One way credit unions are growing membership is through word-of-mouth campaigns, which rely upon current members marketing a credit union's service via word-of-mouth. Credit unions are using successful word-of-mouth campaigns to turn loyal members into brand advocates. What can your credit union do to motivate your loyal members to recruit others?

This session will cover tactics that credit unions have used to generate positive word-ofmouth campaigns including: member referral programs, guerilla marketing, new member incentives, marketing promotions and more. Learn about what has been successful and unsuccessfulwithin the industry, as well as examples of campaigns in the broader financial services industry and in other sectors.