DUH! Marketing® for CUs
As marketing professionals, you understand the need for branding. But, how do you differentiate your credit union in creative, yet relevant ways? In this eye-opening talk, Liz brings in real-world examples, startling successes, and dismal disasters to show what works and what doesn’t when it comes to service marketing, including:

• Creating lavish brand imagery
• Translating mindshare into market share
• Creating taglines that work
• Using color as a marketing tool

She will also share her wildly popular DUH! Marketing Awards that crown the blunders of the big boys in their marketing endeavors. These real-life case studies will show you how you can avoid making costly marketing mistakes. But, we not only laugh at other’s mistakes, we uncover the important secrets that could actually turn these blunders into success stories.