Marketing Financial Services to the U.S. Hispanic Community
With an economic growth potential driven by more than forty-two million Hispanic consumers in the United States, credit unions across the country can benefit greatly from serving this culturally-rich community. Credit unions interested in entering this market must understand Hispanic consumers and learn to speak to a culturally-diverse audience. In this session, attendees will gain an understanding of the issues facing credit union marketers in reaching the Hispanic market and how they can overcome these obstacles. Learn how to:

• Understand the characteristics of the U.S. Hispanic market
• Recognize the role of language in Hispanic marketing
• Learn to develop culturally-informed marketing strategies
• Discover how to provide financial literacy to the Hispanic community
• Explore operational issues such as compliance and how to deal with them.