MAC 2008 Speaker: Constance Anderson

Way to Grow! Developing Your Member Base in a Crowded Market
In this time of intense competition, advertising clutter, and cut-throat pricing, your ability to find and develop a strong member base is more important than ever. With over 60 percent of credit unions reporting no member growth in the past year, no longer can credit unions assume that potential members will be attracted to them on tradition alone. As a credit union leader, you’re monitoring your credit union’s market position and growth strategy as part of your overall strategic planning process. Whether you convert to a community charter, add SEGs, or develop niches within your current field of membership, your credit union needs to have a clear strategy for member acquisition. In this session you’ll discover: