Getting Them…Keeping Them: Driving Member Retention Through Partnerships
Business Development is not a department – it is a culture! Adding new SEGs is more than getting a letter and doing one sign up. Even community chartered credit unions can’t sit and wait for people to find them. Becky will introduce you to the difference between a SEG and a partner, between a service and a benefit. Explore the opportunities to identify potential SEGs and the avenues available to create partnerships…at multiple levels. Stand out from the pack of vendors soliciting business from these companies, so you aren’t seen as “just another sales person.” Your culture may never be the same!